One more gender-related question: why is it acceptable to mock men in commercials?
Virtual castration of the male is the topic of a bullish debate in Campaign, the advertising industry’s weekly bible...
Campaign... accuses the advertising industry of portraying men as "castrated dweebs" who appeal to neither men nor women... Alistair Green, planning director of Bartle Bogle Hegarty, the UK advertising agency responsible for the Lynx nerds, said yesterday: "Ten years ago advertising was all about aspiration, and being male and strong. What has happpened over time is that consumers are demanding more relevance to them and something to latch on to. But there’s still a balance to be struck between relevance and aspiration."