He may not be a fervent believer, yet Jeff Randall still can't stand being sent Christmas cards that don't mention Christmas. In the bin they go:
The paradox of the dreadful campaign to create a culture of resentment against conventional Christmases is that it's being led neither by ethnic minorities nor leaders from other religions. Quite the reverse. Many non-Christians seem genuinely baffled by our desire for self-abasement.
That said, the first time I ever became acquainted with the deeply irritating "Happy Holidays" mantra was in New York. Not that there's any shortage of demand for Bibles in the US. Sales are flourishing, and publishers have figured out more and more ways of targeting niche markets. Personally, I like the idea of an audio version of the New Testament read by Johnny Cash; he's the perfect voice for the Book of Revelation. But you can take these things too far, I suppose:
Bibles are becoming as much personal statements as fashion statements. "What people are saying is 'I want to find a Bible that is really me," noted Rodney Hatfield, a vice president of marketing at Thomas Nelson. "It's no different than with anything else in our culture."
Responding to such desires, publishers offer compact Old and New Testaments like Thomas Nelson's so-called checkbook Bible and Zondervan's Bible in a Bag, as well as myriad themed Bibles, among them archaeology, leadership and sports. "Sometimes what you have to work with seems quite inadequate," begins one section of the basketball edition. "Consider the plight of Rollie Massimino, the coach of the Villanova Wildcats . . . Villanova was ranked, well nowhere . . Several thousand years earlier there was another underdog group that didn't have much to work with. They were called the Israelites."